Tata Sky appoints Anurag Kumar as Chief Communications Officer
Mumbai, 26 February 2019: Tata Sky, India’s leading content distribution platform has announced the appointment of Anurag Kumar as its Chief Communications Officer. In his new role Anurag will lead Marketing and Communications initiatives for Tata Sky for its products and services across all its platforms.
As a part of this portfolio, Anurag will be responsible for developing and monitoring traditional & new age marketing and communication strategies across Tata Sky platforms.
Anurag Kumar, Chief Communications Officer, Tata Sky, said:
“India’s media & entertainment sector offers unrivalled growth opportunities. As an industry leader, Tata Sky is on a journey to connect millions of people across India to the best content on offer. As a new member of this journey, I am excited to be able to leverage the art and science of marketing to talk to our current and future customers in a relevant, distinctive and meaningful way.”
Prior to Tata Sky, Anurag was Global Brand Vice President with Unilever in London. At Unilever he led brand strategy, innovation and communications globally for Unilever's Laundry business for brands such as Surf, Radiant & Skip. Anurag has 20+ years’ experience in both India and overseas.
About Tata Sky:
Tata Sky Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 2 lakh towns with over 18 million connections in India.